Technology Commercialization Partnership Engagement
Philips Speech partnered with Global Touch to identify routes to market with technology partnerships, which involved classic IT partners, as well as commercialization through partnerships.
Highlights
Global Touch helped establish a series of partnerships for Philips Speech products headquartered in Vienna, Austria. Three key technology partnerships were established on behalf of Philips Speech with Intel, HP Labs, and Apple. Each commercialization relationship had different objectives and outcomes and generated significant revenue and brand opportunities for Philips.
Key Services
Commercialization Strategy & Ideation
CO
Partnership Matchmaking
PM
New Product Commercialization
PC
Business Strategy
ST
Partner Revenue Strategy
PS
Knowledge Transfer & Training
KT
Technology Commercialization Partnership Engagement
Pantone engaged Global Touch to create commercialization partnerships with IT companies to accurately display its colors desktop onscreen and in personal printer color palettes.
Highlights
Global Touch assisted Pantone with forming key IT technology commercialization partnerships with its universal language of color in desktop monitors and personal and production printers. We established a range of technology companies to license Pantones’ technology in order to accurately display colors that met its color matching system (or PMS colors), which is in use today by over 10 million designers, manufacturers, and brands around the world.
Key Services
Commercialization Strategy & Ideation
CO
Partnership Matchmaking
PM
Business Strategy
ST
Partner Revenue Strategy
PS
Knowledge Transfer & Training
KT
Interviewing Services
IS
Technology Commercialization Partnership Engagement
Concur (now SAP) retained Global Touch to better understand how to engage with building an ecosystem solution with Salesforce and co-sell with the Salesforce field.
Highlights
Global Touch identified opportunities for Concur to co-sell with SFDC sales teams in the US and EMEA, as well as identify barriers or misalignment that stalled or slowed co-selling. Global Touch’s recommendations solved joint marketing, readiness training, improved sales alignment, and more.
Key Services
Commercialization Strategy & Ideation
CO
Business Strategy
ST
Partner Revenue Strategy
PS
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services